Marketing Automation Manager

Job Summary

A company is looking for a Marketing Automation Manager to lead marketing automation initiatives and enhance customer engagement.

Key Responsibilities

• Manage and improve automated marketing journeys within Salesforce Marketing Cloud
• Build, configure, test, and deploy multi-channel marketing campaigns aligned with business goals
• Conduct QA of workflows and partner with teams to evaluate campaign performance and optimize strategies

Qualifications

• Bachelor's degree or equivalent experience in Marketing, Communications, Advertising, or a related field
• Over 3 years of experience in Marketing Cloud and Email Campaign Management
• Proven experience with audience segmentation and A/B or multivariate testing
• Knowledge of website analytics tools and proficiency in HTML and CSS
• Strong skills in data segmentation and data-driven campaign analysis