Marketing Automation Manager

Job Summary

A company is looking for a Marketing Automation Manager to lead lifecycle and demand email marketing programs.

Key Responsibilities

• Design, build, and optimize lifecycle campaigns to enhance customer engagement
• Analyze campaign performance and provide actionable insights for improvement
• Manage end-to-end Eloqua campaigns, including audience segmentation and reporting

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 5-7 years of professional experience in marketing automation or digital marketing
• Hands-on experience with marketing automation platforms, preferably Oracle Eloqua
• Proven B2B marketing experience, ideally in a technology-driven environment