Marketing Automation Manager

Job Summary

A company is looking for a Marketing Automation Manager to oversee marketing automation strategies and technologies.

Key Responsibilities

• Optimize and manage marketing tools, particularly Salesforce Marketing Cloud and related platforms
• Develop and execute automated marketing campaigns across various channels
• Collaborate with cross-functional teams to enhance customer journey experiences and ensure data-driven marketing execution

Required Qualifications

• Bachelor's degree in Marketing, Communications, Computer Science, or related field
• 3+ years of experience with Salesforce Marketing Cloud and Salesforce Sales Cloud
• 3+ years in a marketing automation role with high-volume experience
• Experience with customer data platforms and CRM integrations is a plus
• Certifications in Salesforce Marketing Cloud and Sales/Service Cloud are preferred but not required