Marketing Automation Manager

Job Summary

Marketing Automation Manager, responsible for leading marketing automation, analytics, and reporting efforts in a full-time remote role to enhance demand generation and operational efficiency.

Key Responsibilities

• Optimize Salesforce and Pardot infrastructure, including campaign structure and lead lifecycle management
• Develop standardized reporting across various digital marketing channels to provide actionable insights
• Manage digital marketing team members and collaborate with cross-functional teams to improve campaign execution

Required Qualifications

• 7+ years of experience in marketing operations, marketing automation, or digital analytics
• Hands-on experience with Salesforce and Pardot/Account Engagement
• Strong understanding of attribution models and B2B demand generation metrics
• Experience with GA4 and tracking infrastructure
• Ability to create executive-level dashboards and performance reporting