Marketing Automation Manager

Job Summary

Driving the adoption of marketing automation strategies, the full-time Marketing Automation Manager will build communication journeys for prospective students using Salesforce Marketing Cloud, focusing on both campus and online workflows while working remotely.

Key responsibilities

• Promote the use of Salesforce Marketing Cloud across the university's marketing automation platform
• Support the refinement and monitoring of marketing automation KPIs to enhance business impact
• Collaborate with cross-functional teams to design multi-channel engagement strategies and optimize the enrollment experience

Required qualifications

• 3 years of marketing automation experience and managing marketing technology solutions
• 2 years of CRM experience
• Bachelor's degree
• Experience understanding and anticipating dependencies across complex systems
• Ability to communicate complex ideas and processes to business stakeholders