Marketing Automation Manager

Job Summary

To enhance digital communication strategies, the full-time Marketing Automation Manager will develop and manage email and SMS programs using Salesforce Marketing Cloud, collaborating closely with cross-functional teams to engage B2B and B2C audiences.

Key responsibilities

• Build and operationalize multi-touch customer journeys in Journey Builder based on lifecycle strategy and business requirements
• Implement dynamic, personalized content and audience-based variations across Salesforce Marketing Cloud
• Develop a rigorous testing strategy for email marketing campaigns, including subject lines, dynamic content, and targeting

Required qualifications

• Bachelor's degree with 8 years of directly related experience, or Associate's degree with 10 years of directly related experience, including 4 years of managerial experience
• SFMC certification and 4+ years of hands-on experience with Salesforce Marketing Cloud
• Expert knowledge in HTML/CSS email coding and design of responsive emails
• Experience with SMS processes and best practices in email/SMS marketing
• Strong understanding of compliance regulations like the CAN-SPAM Act