Marketing Automation Manager

Job Summary

Seeking a detail-oriented Marketing Automation Manager with strong Braze expertise to work remotely on a freelance basis, focusing on building, executing, and optimizing personalized lifecycle marketing campaigns while dedicating 50% of the role to quality assurance.

Key responsibilities

• Build, launch, and optimize lifecycle marketing campaigns using Braze
• Own the end-to-end QA process for marketing campaigns, ensuring accuracy and readiness before deployment
• Collaborate cross-functionally with CRM, Product, Creative, Engineering, and Data teams to support campaign execution and continuous improvement

Required qualifications

• 3-5 years of experience in marketing automation, CRM marketing, lifecycle marketing, or campaign operations
• 1-2+ years of hands-on experience working in Braze
• Strong experience building campaigns in Braze Canvas, Segments, and Liquid
• Demonstrated experience with campaign QA, testing workflows, personalization, and campaign validation
• Experience executing A/B tests and analyzing campaign performance metrics