Marketing Automation Manager

Job Summary

Managing automated campaigns and overseeing the Marketo platform, the full-time Marketing Automation Manager will define campaign standards, troubleshoot data issues, and collaborate with Growth Marketing Managers to execute effective marketing strategies.

Key responsibilities

• Administer the Adobe Marketo Engage instance and establish standards for campaign structure, triggers, and filters
• Build and manage automated campaigns, emails, landing pages, and forms while ensuring compliance across multiple regions
• Monitor platform performance, troubleshoot sync failures, and communicate issues and resolutions proactively to stakeholders

Required qualifications

• 5 years of experience with Marketo Engage, including setting up complex automated campaigns
• Hands-on experience with 6Sense or similar platforms for predictive data workflows
• Proficient in Salesforce CRM, including lead and contact management and data flow
• Understanding of API dependencies, sync logic, and webhooks at a configuration level
• Bachelor's degree in marketing or business; Marketo Certified Expert (MCE) preferred