Marketing Automation Manager

Job Summary

Driving strategic campaign development, the full-time Marketing Automation Manager will optimize marketing operations for the Enterprise segment by designing and executing sophisticated campaigns while establishing best practices and frameworks in a remote setting.

Key responsibilities

• Define and implement best practices for campaign development and delivery, including standardized project management processes
• Partner with the Enterprise Marketing team to develop and execute account-focused email and SMS campaigns that enhance engagement
• Lead the technical and strategic implementation of Salesforce Marketing Cloud automation for Enterprise campaigns, optimizing for performance and scalability

Required qualifications

• 4+ years in a marketing automation or email marketing operations role with expertise in campaign strategy and management
• Expert-level proficiency with Salesforce Marketing Cloud, including automation workflows and audience segmentation
• Strong analytical mindset with experience in A/B testing and performance metrics
• Proven ability to design scalable processes and documentation that improve team efficiency
• Experience working with Enterprise or mid-market segments, particularly in account-based campaigns