Marketing Automation Manager

Job Summary

Managing the operational functions of marketing automation, the full-time Marketing Automation Manager will execute email marketing plans, maintain the Email Marketing Calendar, and oversee email list management while working remotely and aligning with east coast hours.

Key Responsibilities:

• Handle day-to-day execution of email marketing plans, including building, QA, and scheduling emails within Salesforce Marketing Cloud
• Manage and maintain the Email Marketing Calendar to align with revenue goals and organizational priorities
• Develop expertise in digital marketing operations, coordinating with Automation and Analytics teams to support marketing efforts

Required Qualifications:

• Knowledge in marketing automation or marketing operations
• Proficiency in SQL and AMPscript, with understanding of data relationships within CRM and Salesforce Marketing Cloud
• Experience with digital marketing analytics and email marketing platforms
• Familiarity with project management principles and experience managing projects involving new processes
• Commitment to data hygiene and demonstrated ability to collaborate with cross-functional teams