Marketing Automation Manager

Job Summary

Owning the marketing tech stack, the full-time remote Marketing Automation & Analytics Manager will architect account and contact scoring models, automate signal-based campaigns, and provide actionable insights to enhance pipeline visibility and sales engagement.

Key responsibilities

• Manage the full marketing tech stack, including HubSpot, Clay, and other tools, ensuring optimal operation and integration
• Design and maintain account and contact scoring models to track buying stage progression and enrich data quality
• Develop and implement signal-based campaign automation and reporting infrastructure to provide insights on marketing's contribution to pipeline and revenue

Required qualifications

• 4+ years of experience in marketing automation and analytics
• Deep hands-on experience with HubSpot; familiarity with Salesforce is a strong plus
• Proven ability to build scoring models and experience with intent data platforms like ZoomInfo or TechTarget
• Proficiency with Clay or similar enrichment tools
• Experience working closely with BDR and sales teams to understand their needs from marketing systems