Marketing Automation Manager

Job Summary

To drive impactful marketing initiatives, the full-time Marketing Automation Manager will administer Marketo, build automated campaigns, and ensure data accuracy while collaborating with Growth Marketing Managers in a remote environment.

Key Responsibilities

• Administer the Adobe Marketo Engage instance and define standards for campaign structure, triggers, and filters
• Build and manage automated campaigns, emails, landing pages, and forms while ensuring compliance across multiple regions
• Monitor platform health, troubleshoot data discrepancies, and communicate issues and resolutions proactively

Required Qualifications

• 5 years of experience with Marketo Engage, including complex multi-series automated campaigns
• Hands-on experience with 6Sense or similar platforms for predictive data workflows
• Knowledge of Salesforce CRM, including lead and contact management and data flow
• Understanding of API dependencies, sync logic, and field mapping
• Bachelor's degree in marketing or business; Marketo Certified Expert (MCE) preferred