Marketing Automation Specialist

Job Summary

A company is looking for a Marketing Automation Specialist who is passionate about technology and knowledgeable about the modern B2B MarTech stack.

Key Responsibilities

• Build, manage, and optimize marketing automation workflows and campaigns
• Develop and refine marketing use cases leveraging analytics tools for campaign performance
• Identify operational inefficiencies and implement solutions to streamline marketing processes

Required Qualifications

• 3-5 years in marketing operations, marketing automation, analytics, or a similar role
• Hands-on experience with marketing automation platforms, preferably Marketo
• Proficiency in analytics tools, including Google Analytics and BI tools
• Ability to run SQL queries to extract and analyze marketing data
• Proficiency with HTML and CSS for email marketing and landing page customization