Marketing Automation Specialist

Job Summary

A company is looking for a Marketing Automation Specialist to help scale smarter through data management and automated marketing campaigns.

Key Responsibilities

• Own and operate the marketing automation platform HubSpot
• Build, test, and launch automated campaigns across various channels
• Track performance metrics and optimize campaigns based on data analysis

Required Qualifications

• 2-5 years of experience with marketing automation tools (e.g., HubSpot, Pardot)
• Familiarity with CRM platforms, preferably Salesforce
• Strong analytics skills with the ability to derive insights from data
• Experience collaborating with marketing, sales, and product teams
• Bonus points for HTML knowledge or marketing platform certifications