Marketing Automation Specialist

Job Summary

A company is looking for a Marketing Automation Specialist who excels in creating automated systems for marketing processes.

Key Responsibilities

• Build and manage inbound/outbound workflows across HubSpot and other tools
• Connect inbound form data with internal platforms to drive real-time insights and routing
• Set up and maintain end-to-end automation for lead generation, nurturing, and qualification

Required Qualifications

• 3-4 years of experience in marketing automation, sales ops, or similar roles in B2B SaaS
• Hands-on experience with HubSpot, particularly in workflows, automation, and CRM structure
• Experience building automations or integrations using tools like Zapier or Make (Integromat)
• Strong proficiency in spreadsheets and reporting tools (Google Sheets, Looker Studio, Tableau, etc.)
• Solid understanding of sales and marketing funnels, and data's role in lead nurturing and conversion