Marketing Automation Specialist

Job Summary

A company is looking for a Marketing Automation Specialist to support marketing initiatives and optimize marketing technology.

Key Responsibilities

• Develop marketing automation systems and new capabilities
• Transform data for use in marketing automation tools and configure personalized components
• Launch omni-channel campaigns and conduct data-driven analysis to optimize marketing efforts

Required Qualifications

• 3+ years of experience in an analytics-related position, preferably in eCommerce
• 3+ years of experience with a marketing automation tool
• Proficiency in SQL and the ability to write scalable queries
• Experience with web analytics tools (e.g., Google Analytics)
• Experience using data visualization software (e.g., Power BI or Looker Studio)