Marketing Automation Specialist

Job Summary

A company is looking for a Marketing Automation Specialist to build and manage scalable automation programs that support lead generation and candidate engagement.

Key Responsibilities

• Own and manage marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
• Build and optimize automated workflows for lead nurturing and lifecycle campaigns
• Monitor performance and provide reporting on funnel metrics and engagement

Required Qualifications

• 3+ years of experience in marketing automation or lifecycle marketing
• Hands-on experience with a marketing automation platform
• Strong understanding of CRM systems and sales/marketing alignment
• Experience with email marketing, lead nurturing, and segmentation
• Analytical mindset with experience reporting on campaign performance