Marketing Automation Specialist

Job Summary

A company is looking for a Marketing Automation Specialist to support marketing initiatives and optimize marketing automation technology.

Key Responsibilities

• Develop marketing automation systems and capabilities
• Transform data for marketing automation tools and configure personalized components
• Launch omni-channel campaigns and conduct data-driven analysis for optimization

Required Qualifications

• 3+ years of experience in an analytics-related position, preferably in eCommerce
• 3+ years of experience with a marketing automation tool
• Proficient in SQL with the ability to write scalable queries
• Experience with web analytics tools (e.g., Google Analytics)
• Familiarity with data visualization software (e.g., Power BI or Looker Studio)