Marketing Automation Specialist
Job Summary
A company is looking for a Marketing Automation Specialist to support automation initiatives using Salesforce Marketing Cloud and HubSpot.
Key Responsibilities
- Build, deploy, and optimize automated multi-channel campaigns across SFMC and HubSpot
- Develop segmentation strategies and maintain lead nurturing programs to enhance engagement
- Analyze campaign performance and collaborate with teams to execute aligned campaigns
Required Qualifications
- 4+ years of hands-on experience with Salesforce Marketing Cloud and HubSpot Marketing Hub
- Strong proficiency in Journey Builder, Automation Studio, and HubSpot workflows
- Understanding of SQL for segmentation and querying
- Experience with lead scoring and lifecycle mapping
- Ability to translate marketing requirements into technical automation builds
COMPLETE JOB DESCRIPTION
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