Marketing Automation Specialist

Job Summary

A company is looking for a Marketing Automation Specialist to join their Marketing Operations team.

Key Responsibilities

• Develop and execute a comprehensive digital marketing strategy in collaboration with regional marketing teams
• Serve as the subject matter expert for marketing operations, supporting field marketing teams
• Optimize email and landing page templates and configure automated workflows to enhance efficiency and data accuracy

Required Qualifications

• 3+ years of experience in marketing automation or marketing operations
• High degree of experience with Marketo
• Experience in Salesforce to facilitate marketing operations
• Proficiency in HTML for email marketing and landing pages
• Experience running complex nurture/journey campaigns in a B2B context