Marketing Automation Specialist

Job Summary

A company is looking for a Marketing Automation Specialist to join their Marketing Operations team.

Key Responsibilities

• Develop and execute a comprehensive digital marketing strategy aligned with business goals
• Act as the subject matter expert for marketing operations in the Americas and support field marketing teams
• Optimize email and landing page templates and configure automated workflows to improve efficiency

Required Qualifications

• 3+ years of experience in marketing automation or marketing operations
• High degree of experience with Marketo
• Experience with Salesforce for marketing operations
• Expertise in HTML for email marketing and landing pages
• Experience in configuring and optimizing automated workflows in Zapier