Marketing Automation Specialist

Job Summary

A company is looking for a Marketing Automation Tech Specialist to build, optimize, and scale customer engagement infrastructure.

Key Responsibilities:

• Build and manage end-to-end Braze campaigns and complex audience segmentation
• Lead data integration and pipeline development, optimizing data models and managing real-time data syncing
• Drive analytics and reporting to inform lifecycle strategy and campaign optimization

Qualifications:

• Bachelor's degree at a minimum
• 3-5+ years of experience in marketing, data science, and technology
• 1-2+ years of hands-on experience with Braze for lifecycle campaigns
• Proven ability to write SQL scripts within BigQuery or similar databases
• Understanding of Braze data models and data querying principles