Marketing Automation Specialist

Job Summary

To operationalize marketing strategies, the full-time remote Marketing Automation Specialist will manage campaign execution, lead management, and marketing data reporting while leveraging AI-driven workflows and collaborating across teams.

Key responsibilities

• Own execution of campaigns in Account Engagement (Pardot), including email and workflow management
• Develop and maintain marketing reporting across Salesforce, GA4, and BI dashboards
• Support the integration of AI tools into marketing workflows and optimize processes for scalability

Required qualifications

• 3-6 years of experience in marketing operations, demand generation, or marketing automation
• Hands-on experience with Salesforce CRM and Account Engagement (Pardot)
• Familiarity with marketing analytics tools like Google Analytics (GA4) and BI tools
• Strong understanding of lead lifecycle, scoring, and funnel metrics
• Interest in applying AI tools to enhance marketing workflows