Marketing Automation Specialist

Job Summary

To enhance marketing effectiveness, the contract Marketing Automation Specialist will develop, activate, and optimize automation processes and analytics remotely, focusing on campaign automation, CRM integration, and user experience improvements.

Key responsibilities:

• Advances campaign automation routines and optimizes the marketing automation stack for improved insights and connectivity
• Acts as a technical subject matter expert, partnering with sales CRM administrators to enhance visibility of marketing activities
• Provides guidance to internal teams and partner agencies to optimize content across various digital platforms

Required qualifications:

• 2+ years of experience in digital marketing and automation
• Experience with Salesforce Marketing Cloud is required
• Bachelor's degree or equivalent experience is necessary
• Proficiency in marketing analytics tools such as HubSpot, Google Analytics, and Tableau
• Strong understanding of tracking environments and user experience optimization