Marketing Automation Specialist

Job Summary

Leading the architecture and administration of a marketing automation platform, the full-time Marketing Automation Specialist will manage a customer contact database, support multiple business segments, and ensure data accuracy while working remotely.

Key responsibilities:

• Serve as the primary administrator for the marketing automation platform and customer contact database
• Collaborate on strategy and establish best practices for workspace organization within the Marketo instance
• Execute routine database maintenance and build targeted segments for marketing campaigns

Required qualifications:

• Bachelor's degree in marketing, business, communications, or a related field (or equivalent practical experience)
• 3-5 years of experience in marketing operations or a similar role focused on database management
• Solid understanding of marketing automation programs and working knowledge of the Marketo CRM system
• Foundational knowledge of global data privacy regulations (GDPR, CCPA, etc.) and experience managing consent preferences
• Must be highly organized and self-motivated with the ability to manage competing priorities effectively