Marketing Automation Specialist
Job Summary
To support marketing processes within the martech stack, the full-time Marketing Automation Specialist will manage lead routing, build segmentation lists, execute email campaigns, and ensure database hygiene in a remote environment.
Key responsibilities
- Own lead routing rules and maintain automation that supports the lead lifecycle, troubleshooting technical errors as needed
- Build and manage dynamic audience and suppression lists for marketing campaigns
- Monitor and execute email management tasks, collaborating with growth marketing to optimize campaigns
Required qualifications
- Bachelor's degree in Marketing, Business, Data Science, or related field
- 2+ years of marketing experience with proficiency in marketing automation tools (e.g., Pardot, Hubspot, Marketo) and CRM systems (e.g., Salesforce, Dynamics)
- Familiarity with webinar platforms
- Strong analytical skills and experience with A/B testing
- Prior experience in a B2B software company is a plus
Complete Job Description
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