Marketing Automation Specialist

Job Summary

To support the marketing efforts of alternative certification brands, the full-time remote Marketing Automation Specialist will manage the execution of lifecycle and promotional campaigns, including email and SMS communications, while optimizing workflows and audience segmentation using HubSpot.

Key Responsibilities

• Writes and builds campaign content across various channels, ensuring alignment with brand voice and marketing priorities
• Manages HubSpot workflows, lists, and segmentation, maintaining campaign assets and monitoring performance metrics
• Coordinates cross-functional collaboration to ensure accurate and timely campaign launches, adhering to compliance and operational requirements

Required Qualifications

• Bachelor's degree in marketing, communications, business, or a related field, or equivalent experience
• Three to five years of experience in marketing automation, lifecycle marketing, or campaign operations
• Advanced hands-on experience with HubSpot Marketing Hub, including workflows and campaign tracking
• Working knowledge of Monday.com, web content management systems, and Microsoft 365
• Proven ability to write and launch multi-channel campaigns with end-to-end quality assurance