Marketing Automation Specialist
Job Summary
To optimize data-driven campaigns, the full-time Marketing Automation Specialist will build and manage automated email workflows, configure marketing automation platforms, and collaborate with sales teams in a fully remote environment.
Key responsibilities
- Build and manage automated email workflows, including lead nurture and re-engagement campaigns
- Configure and maintain marketing automation platform settings and data flows
- Track automation program performance and report on key metrics such as engagement and conversion rates
Required qualifications
- 3+ years of experience in marketing automation or email marketing
- Proficiency in marketing automation platforms such as HubSpot, Marketo, Pardot, or ActiveCampaign
- Experience building multi-step automated workflows and behavioral trigger campaigns
- Understanding of CRM integration and lead management processes
- Strong attention to detail with the ability to manage multiple active programs simultaneously
Complete Job Description
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