Marketing Automation Specialist
Job Summary
To engage prospects and customers throughout the funnel, the full-time remote Marketing Automation Specialist will build and manage automated email workflows, configure marketing automation platform settings, and collaborate with sales teams to ensure data accuracy.
Key responsibilities
- Build and manage automated email workflows including lead nurture, onboarding, and re-engagement campaigns
- Configure and maintain marketing automation platform settings, integrations, and data flows
- Track automation program performance and report on metrics such as engagement rates and conversion rates
Required qualifications
- 3+ years of experience in marketing automation or email marketing
- Proficiency in marketing automation platforms such as HubSpot, Marketo, Pardot, or ActiveCampaign
- Experience building multi-step automated workflows and behavioral trigger campaigns
- Understanding of CRM integration and lead management processes
- Strong attention to detail with the ability to manage multiple active programs simultaneously
Complete Job Description
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