Marketing Automation Specialist
Job Summary
To enhance customer engagement through automated campaigns, the full-time Marketing Automation Specialist will build and manage email workflows, configure automation platforms, and optimize data-driven strategies while working remotely.
Key responsibilities
- Build and manage automated email workflows for lead nurturing, onboarding, and re-engagement
- Configure and maintain marketing automation platform settings and integrations
- Track and report on automation program performance metrics such as engagement and conversion rates
Required qualifications
- 3+ years of experience in marketing automation or email marketing
- Proficiency in marketing automation platforms like HubSpot, Marketo, Pardot, or ActiveCampaign
- Experience in building multi-step automated workflows and behavioral trigger campaigns
- Understanding of CRM integration and lead management processes
- Ability to manage multiple active programs simultaneously with strong attention to detail
Complete Job Description
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