Marketing Automation Specialist
Job Summary
Experienced marketers will find a full-time hybrid-remote opportunity as a Marketing Automation Lead, responsible for building and optimizing customer journey programs while managing campaigns across various platforms such as Marketo and Salesforce Marketing Cloud.
Key responsibilities
- Build, QA, and deploy multi-step nurture/journey programs
- Debug automation issues and set standards for lead scoring and segmentation
- Partner with designers and copywriters to translate creative into functioning email builds
Required qualifications
- 4-5+ years of hands-on experience with a modern marketing automation platform
- Working knowledge of email HTML/CSS for diagnosing rendering issues
- Familiarity with CRM-to-MAP sync concepts, with Salesforce experience being a plus
- Experience in setting or improving process, QA standards, or documentation practices
- Strong attention to detail and sound platform judgment
Complete Job Description
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