Marketing Automation Specialist

Job Summary

A company is looking for a Marketing Automation Specialist.

Key Responsibilities:

• Manage the marketing automation platform, including email marketing program development and execution
• Analyze campaign performance and recommend and test new ideas
• Manage lead scoring, nurturing, segmentation, and data hygiene

Qualifications:

• 3+ years experience in Email marketing using Hubspot, Excel, and ticketing systems
• Experience in outbound email marketing, workflows, automation, and landing page development
• Strong communication skills and ability to thrive in a fast-paced environment
• Experience using marketing automation tools and understanding of marketing principles
• Knowledge of wealth management and insurance industries, Hubspot, Salesforce, and Google Analytics is a plus