Marketing Business Analyst

Job Summary

A company is looking for a Marketing Business Analyst.

Key Responsibilities:

• Develop and analyze reports in Adobe Analytics and SQL to provide insights and recommendations for B2B and B2C marketing efforts
• Manage report suite settings and variable management configuration within Adobe Analytics
• Dig into data and discover trends and patterns to extract valuable business insights related to web traffic, conversion, engagement, and retention

Qualifications:

• 2+ years of data analyst experience in web/digital analytics, marketing analytics, or similar roles
• Strong experience in SQL and proficiency in Excel or Google Sheets
• 1-3 years of experience using Adobe Analytics tools, including knowledge of Report Suite Manager
• Strong understanding of tag management, audience segmentation, and customer journey analytics within Adobe Analytics
• Intermediate experience in Tableau is desired