Marketing Campaign Analyst

Job Summary

A company is looking for an Analyst - Agency/Marketing Analytics.

Key Responsibilities

• Partner with Campaign Managers to analyze, measure, and optimize marketing investments across channels
• Develop analytic approaches to create actionable insights and recommendations for business decisions
• Design and implement testing plans to assess marketing effectiveness and analyze market trends

Required Qualifications

• Bachelor's degree in an analytics-oriented discipline preferred
• 5+ years of experience in assessing marketing investment performance, particularly in media measurement
• Experience with marketing measurement for both current and prospective customers
• Understanding of attribution methods and multi-touch attribution
• Familiarity with paid and organic media