Marketing Campaign Analyst

Job Summary

A company is looking for a Marketing Campaign Analyst to support multi-channel marketing campaigns through data analysis and optimization efforts.

Key Responsibilities:

• Collaborate with cross-functional teams to define campaign requirements and establish performance metrics
• Plan and manage multi-touch marketing campaigns while maintaining the marketing calendar
• Analyze campaign performance and provide insights for optimization and reporting on ROI

Required Qualifications:

• Minimum of 3 years of experience in marketing campaign management or a related field
• Proficiency in analyzing large datasets, both structured and unstructured
• Experience with digital experience platforms such as Adobe, Oracle, Salesforce, Tealium, and Redpoint
• Advanced skills in Excel; familiarity with SQL, Python, Tableau, Denodo, and Power BI is advantageous
• Ability to manage multiple projects and work independently or in teams