Marketing Campaign Analyst

Job Summary

A company is looking for a Marketing Campaign Analyst to support multi-channel marketing campaigns through data analysis and performance measurement.

Key Responsibilities:

• Partner with cross-functional teams to develop campaign requirements and establish key performance metrics
• Plan and coordinate multi-touch marketing campaigns while maintaining the marketing calendar
• Analyze campaign performance and implement adjustments, reporting on return on investment and customer lifetime value

Required Qualifications:

• Minimum of 3 years of experience in marketing campaign management or a similar field
• Proficiency in analyzing large datasets, both structured and unstructured
• Hands-on experience with digital experience platforms such as Adobe, Oracle, Salesforce, Tealium, and Redpoint
• Advanced skills in Excel; familiarity with SQL, Python, Tableau, Denodo, and Power BI is a plus
• Ability to manage multiple projects with deadlines