Marketing Campaign Analyst

Job Summary

Transforming raw marketing and patient engagement data into actionable insights, the full-time remote Marketing Campaign Analyst will analyze campaign performance, identify trends, and support the development of reporting frameworks to enhance marketing effectiveness and ROI.

Key responsibilities

• Analyze marketing campaign performance across multiple channels and develop insights to improve effectiveness
• Build and maintain marketing performance dashboards and ensure consistency of data across sources
• Support testing and measurement approaches, including A/B testing and performance tracking for ongoing campaigns

Required qualifications

• Bachelor's degree in Marketing, Business, Economics, Statistics, or a related field
• 3-6+ years of experience in marketing analytics or campaign analytics
• Strong SQL skills for data extraction and analysis
• Experience with Power BI or similar data visualization tools
• Familiarity with marketing platforms and Google Analytics or similar web analytics tools