Marketing Campaigns Lead

Job Summary

Experienced marketers will find a remote opportunity as a Marketing Campaigns Lead, responsible for designing, orchestrating, and optimizing integrated marketing campaigns and funnels to drive lead generation and customer engagement.

Key responsibilities

• Design and optimize end-to-end marketing campaigns and multi-touch funnels across various channels
• Collaborate with cross-functional teams to align messaging, campaign execution, and performance measurement
• Manage marketing automation initiatives and budgets, driving continuous performance improvement through data analysis

Required qualifications

• 6+ years of experience in marketing campaign management and funnel design within technology or SaaS environments
• Strong expertise in Salesforce ecosystem tools, including Pardot and Marketing Cloud
• Proven experience in managing multi-channel campaigns and aligning lead nurturing strategies
• Data-driven mindset with experience in A/B testing and conversion rate optimization
• Strong leadership skills with experience mentoring teams and managing marketing budgets