Marketing Content Manager

Job Summary

Leading a team of Content Specialists, the full-time remote Marketing Content Manager will develop and execute consumer messaging and content strategies to enhance member engagement and promote the utilization of health services among client employees.

Key responsibilities

• Manage the Content Team to create engaging outputs that drive consumer behaviors
• Lead the development and execution of content strategies and new communication channels
• Utilize data insights to optimize content effectiveness and oversee quality assurance of final outputs

Required qualifications

• Bachelor's degree in journalism, marketing, or a related field
• 5+ years of experience in content development with a focus on B2C marketing
• Preferred experience in healthcare and familiarity with traditional and digital marketing channels
• Experience identifying and implementing AI solutions for content development
• Proficiency in MS Office Suite and knowledge of Adobe InDesign is a plus