Marketing Content Specialist

Job Summary

A company is looking for a Marketing Content Specialist.

Key Responsibilities

• Develop high-quality content that communicates the company's value across the healthcare revenue cycle
• Create content for multi-touch demand generation campaigns and support various marketing initiatives
• Conduct keyword research and optimize web content to increase organic traffic and search visibility

Required Qualifications

• 2-5+ years of experience in content marketing, copywriting, or communications, preferably in healthcare or SaaS
• Familiarity with revenue cycle management terminology and healthcare decision-maker personas
• Experience with SEO, content performance analytics, and content management systems
• Ability to collaborate with subject-matter experts and sales leaders in a fast-paced environment
• Experience with tools like HubSpot, Canva/Adobe, and project management platforms