Marketing Coordinator

Job Summary

Creative and driven, the full-time remote Marketing Coordinator will manage content and marketing campaigns to enhance referral-to-enrollment conversion for pediatric mental health care, focusing on provider engagement and automated outreach strategies.

Key responsibilities:

• Own and improve pediatrician dashboard emails and automated referral-status communications to drive provider value
• Build automated outreach campaigns for referred families, utilizing conversion data to enhance care delivery
• Create marketing collateral such as one-pagers and referral guides, ensuring brand consistency and effective communication of clinical outcomes

Required qualifications:

• 3+ years in growth or lifecycle marketing, preferably in a startup environment
• Strong copywriting skills with clarity across diverse audiences
• Experience with email marketing tools like Mailchimp, Klaviyo, or ActiveCampaign, including segmentation and A/B testing
• Familiarity with healthcare or provider-facing roles, with a passion for expanding access to mental health care
• Ability to prioritize tasks while maintaining attention to detail and quality