Marketing Creative Strategy Director

Job Summary

A company is looking for a Marketing Creative Strategy Director to lead the strategy, development, and optimization of performance-driven advertising creative across paid marketing channels.

Key Responsibilities

• Own the strategic roadmap for paid marketing creative across various platforms
• Develop structured creative testing strategies to support ongoing experimentation and iteration
• Analyze performance data to identify trends and optimize creative concepts

Required Qualifications

• 7+ years of experience in performance marketing or creative strategy roles
• Strong experience in developing advertising creative for paid social platforms
• Deep understanding of direct response marketing principles
• Proven ability to create viral-worthy creative with compelling storytelling
• Experience in managing multiple initiatives in a fast-paced environment