Marketing Creative Strategy Director

Job Summary

A company is looking for a Marketing Creative Strategy Director to lead the strategy, development, and optimization of performance-driven advertising creative across paid marketing channels.

Key Responsibilities

• Own the strategic roadmap for paid marketing creative across various platforms
• Develop structured creative testing strategies to support ongoing experimentation
• Analyze performance data to identify trends and iterate on winning creative concepts

Required Qualifications

• 7+ years of experience in performance marketing or creative strategy
• Strong experience in developing advertising creative for paid social platforms
• Deep understanding of direct response marketing principles
• Proven ability to create or identify viral-worthy creative
• Experience working cross-functionally with marketing, creative, and analytics teams