Marketing Creative Strategy Manager

Job Summary

A company is looking for a Marketing Creative Strategy Manager to lead the strategy, development, and optimization of performance-driven advertising creative across paid marketing channels.

Key Responsibilities

• Own the strategic roadmap for paid marketing creative across various platforms
• Develop structured creative testing strategies to support ongoing experimentation and iteration
• Design and oversee a structured creative testing program to ensure consistent experimentation and learning

Required Qualifications

• 5+ years of experience in performance marketing or creative strategy roles
• Strong experience developing and optimizing advertising creative for paid social platforms
• Deep understanding of direct response marketing principles
• Proven ability to create or identify viral-worthy creative
• Experience managing or collaborating with external agencies and creative production partners