Marketing Creative Strategy Manager

Job Summary

A company is looking for a Marketing Creative Strategy Manager to lead the strategy, development, and optimization of performance-driven advertising creative across paid marketing channels.

Key Responsibilities

• Own the strategic roadmap for paid marketing creative across various platforms
• Develop structured creative testing strategies to support ongoing experimentation and iteration
• Analyze performance data to identify trends and iterate on winning creative concepts

Required Qualifications

• 5+ years of experience in performance marketing or creative strategy
• Strong experience in developing and optimizing advertising creative for paid social platforms
• Deep understanding of direct response marketing principles
• Experience in developing video-first advertising strategies
• Ability to manage multiple initiatives in a fast-paced environment