Marketing Data Analyst

Job Summary

A company is looking for a Marketing Data Analyst to join their marketing team.

Key Responsibilities

• Collect, clean, and analyze marketing data from various platforms and maintain dashboards to monitor KPIs
• Partner with marketing and finance for campaign forecasting and recommend optimizations based on performance analysis
• Translate complex data into actionable insights and support ad-hoc analysis to inform campaign strategy

Required Qualifications

• 3-5 years of experience in marketing analytics or performance marketing
• High-level proficiency in HubSpot, particularly in reporting and lifecycle tracking
• Experience analyzing and optimizing large-scale media spend (8 figures annually)
• Strong skills in building custom dashboards using tools like Tableau or Power BI
• Proficient in Google Analytics and SQL for querying large datasets