Marketing Data Analyst

Job Summary

A company is looking for a Marketing Data Analyst to manage marketing data integration, performance reporting, and attribution.

Key Responsibilities

• Own the integration of marketing data sources into reporting systems and establish tracking standards
• Build and maintain attribution approaches to measure ROI and tie marketing activity to outcomes
• Create and maintain recurring performance reports and dashboards for marketing leadership

Required Qualifications

• Bachelor’s degree in Marketing, Communications, or Analytics
• 3-6+ years of experience in marketing analytics or data analysis
• Proven ability to build and maintain reporting across various marketing channels
• Strong understanding of attribution concepts and KPI definitions
• Advanced proficiency in Excel/Google Sheets and experience with web analytics frameworks