Marketing Data Analyst

Job Summary

A company is looking for a Marketing Data Analyst - Engagement & Infrastructure.

Key Responsibilities

• Curate custom marketing audiences and launch optimized outbound marketing campaigns
• Utilize behavior-based criteria to personalize engagements and maintain channel integrity
• Provide proactive insights to evolve marketing strategies and manage external data integration for Policy stakeholders

Required Qualifications

• Proficiency in SQL and Tableau
• Experience in creating and analyzing custom marketing audiences
• Strong ability to interpret complex data sets and marketing campaign performance
• Prior experience in business intelligence and data analytics
• Familiarity with B2C or political/advocacy marketing