Marketing Data Analyst

Job Summary

A company is looking for a Marketing Data Analyst who will leverage guest data to inform marketing strategies and optimize campaigns.

Key Responsibilities

• Build and evolve guest profiles and segments using various data sources
• Analyze campaign performance and identify optimization opportunities
• Develop story-driven dashboards and presentations to communicate insights

Required Qualifications

• 4+ years of experience in marketing analytics or customer insights
• Prior experience in marketing, agency, or consulting environments
• Hands-on experience analyzing guest behavior and campaign performance
• Strong understanding of marketing metrics related to customer engagement
• Working knowledge of SQL and experience with BI tools