Marketing Data Analyst

Job Summary

A company is looking for a Data Analyst, Marketing Inference.

Key Responsibilities

• Lead analytics initiatives to inform marketing investment and allocation decisions
• Execute in-depth analysis of marketing performance and customer acquisition trends
• Develop and maintain dashboards and reports to track marketing KPIs and performance trends

Required Qualifications

• 2+ years of experience in product analytics, preferably in a consumer-facing product
• Experience with incrementality analysis, attribution, and performance analytics techniques
• Proficiency in SQL for data extraction and manipulation
• Strong proficiency in data visualization tools, such as Looker
• Bachelor's degree in a quantitative field; Master's degree is a plus